About Us | Su Star

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YEARS OF
EXCELLENCE

Our Story

Connecting Global Brands With Growing Markets

Headquartered in Singapore, Su Star focuses on distribution of an extensive range of globally renowned brands in Household and Personal Care categories. We export, distribute, and market brands from companies such as Reckitt, SC Johnson, and Henkel — combining deep regional knowledge with a reliable, scalable network.

With our extensive distribution network and profound expertise in the industry, we offer a complete suite of services designed to help brands grow sustainably across new markets.

Why Choose Us

Our Mission & Values

Our Mission

To be the most trusted bridge between world-class brands and emerging regional markets.

Our Vision

To set the regional standard for FMCG distribution, sales, and market-entry excellence.

Our Values

Integrity, reliability, and a genuine partnership mindset in everything we do.

Our Journey

Milestones Over the Years

2009

Su Star founded in Singapore with a focus on household care distribution.

2014

Expanded operations into Vietnam and Myanmar, growing our regional footprint.

2018

Added personal care and OTC categories, partnering with global names like Reckitt and Henkel.

2023

Reached 25+ distributed brands across 5 countries with a full-service offering.

Our People

Leadership Team

Director Name

Managing Director

Director Name

Head of Sales

Director Name

Head of Logistics

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Head of Marketing

Let's Build Something Great Together

Interested in partnering with Su Star? We'd love to hear from you.