A one-stop sales, marketing, and distribution partner for FMCG & F&B companies — connecting world-class brands with Southeast Asia and beyond.
Headquartered in Singapore, Su Star focuses on the distribution of globally renowned brands across Household and Personal Care categories — exporting, distributing, and marketing products from names like Reckitt, SC Johnson, and Henkel.
Reaching key markets across Southeast Asia and beyond.
Deep category knowledge in FMCG, personal care, and food.
From regulatory compliance to last-mile logistics.
We offer a complete suite of services that help global brands enter and grow in new markets.
Reliable nationwide and regional distribution networks built on trust and efficiency.
Dedicated sales teams driving brand growth across modern and general trade.
Localized marketing strategies that build brand equity in new territories.
End-to-end logistics and warehousing solutions, optimized for speed.
Navigating local regulations so your products reach shelves without delay.
Seamless import operations backed by established customs relationships.
Explore our brand portfolio across every category we distribute.
Arm & Hammer
Attack
Clorox
Magic
Morning Fresh
Old English
Batiste
Bic
Bio
Cussons
Durex
Femfresh
Merries
Tangle Teezer
Ovaltine
Richard
Strepsils
TwiningsBicTangle Teezer
ClipperDurexStrepsils
GavisconA growing regional footprint built on strong local partnerships. Select a location to view details.
SUPER STAR COSMETICS PTE. LTD.
CLMV Distribution Co. Ltd
Absolutely Fantastic Ltd.
Super Star Cosmetics Pty
"Su Star's distribution network got our brand into new markets faster than we expected, with zero compliance headaches."
"Professional, responsive, and deeply knowledgeable about the region. A genuine growth partner, not just a vendor."
"Their logistics and regulatory team saved us months of groundwork when we entered Southeast Asia."
Let's talk about how Su Star can take your products into new markets, the right way.
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